Education
Course Certificate: Gestalt Psychology and Web Design - Interaction Design Foundation.
Course Certificate: User Research - Methods and Best Practices - Interaction Design Foundation.
Course Certificate: Human-Computer Interaction - Interaction Design Foundation.
Course Certificate: AI in UX/UI Design - UXCEL.
Course Certificate: UX Research OPS - MERGO.
Graduated: UX | UI Designer - MERGO.
Graduated: Masters - Communication Sciences - Trás-os-Montes & Alto
Douro
University.
Graduated: Advertising & Propaganda - Estácio de Sá University.
Language
Fluent/Native: English / Portuguese.
Intermediary: Spanish.
Basic: French.
Studying: German.
Career
(May 2024/Present) - Company: Worten |
Role: UX Data Analyst.
Job description: Worten is the largest electronics and
home appliances retail chain in Portugal.
As a UX Data Analyst in the Tech Team, I am responsible for:
- Design, plan, and execute qualitative and quantitative user research
studies;
- Utilize various research methods including user interviews, surveys,
usability testing, and A/B testing;
- Implement and manage tracking and data collection using Microsoft
Clarity and Google Analytics;
- Analyze user behavior data to identify patterns, trends, and areas for
improvement;
- Create detailed reports and present findings to stakeholders;
- Work closely with product managers, designers, developers, and other
stakeholders to
integrate user research findings into the product development process;
- Participate in brainstorming sessions and design reviews to provide
user-centered insights;
- Identify usability issues and recommend solutions to enhance the user
experience;
- Monitor user engagement and feedback post-implementation to ensure
continuous improvement;
- Document research processes, methodologies, and findings;
- Maintain a repository of user research insights for reference and future
projects;
(Aug-2023/Jan-24) - Company: O-Pit Blast |
Role: UX|UI Designer.
Check it
here!
Job description: O-PitBlast software is focused on
Mining
and Blasting
industry, as a UX|UI responsible for:
- Research and interview;
- Design Thinking process;
- User journey map & requirements analysis;
- Created wireframes, low and high level prototypes for desktop;
- Consistently follow a predefined style and also be able to take
products to
further steps according to trends;
- Developed and maintain a design system;
- Contact and make presentations to developers, project owners and
managers,
stakeholders and clients;
- Own product knowledge across all the development stages (research,
users,
concept and wireframing, prototyping, componentization, development and
post
launch).
(Feb-2022/Jul-23) - Company: Solutions By
Oryon |
Role: UX|UI Designer & Developer.
Check it
here!
Job description: Oryon is a software house that builds
composable business solutions in Saas, as a UX|UI responsible for:
- Design Thinking process;
- User journey map;
- Created wireframes, low and high level prototypes for desktop;
- Working with BootStrap5, HTML, CSS & React.Js;
- Developed and maintain a design system;
(Sept-2018/2020) - Company: Nubank |
Role: Social Media Analyst.
Job description: Nubank One of the largest digital
financial services platforms in the world as a Social Media Analyst responsible for:
- Interacted with brandlovers and regular customers to solve any
question;
- Created editorial lines for social media with my team;
- Design Thinking process of our team projects;
- Adapted the brand tone of voice for a better communication;
- Applied cross-training(internal and external, squad level) with the
goal of
improve efficiency
and implement a new process focused on squad and brand;
- Responsible for OnBoarding of new-coworkers and updated any news
information to
keep the team lined up;
(April-2018/Aug-2018) - Company: Neon
Pagamentos |
Role: Business Analyst.
Check it
here!
Job description: Neon is a Payment Institution
authorized
by the Central Bank of Brazil, which operates in the modalities of issuing
electronic
money and issuing post-paid instruments as a Business Analyst responsible for:
- Design Thinking process of our team projects;
- Developed internal training materials for the customer experience
management
team;
- Clarified any doubts about account, balances, extracts, fees, solving
problems
related to the brand and
products;
- Always focused about how the final customer will be impacted;
(Feb-2018/March-2018)
- Company: Rappi - A delivery service for
any goods.|
Role: Freelance UI Designer.
(Jun-2017/Jan-2018) - Company: Uber |
Role: CX Specialist.
Job description: Uber is a multinational technology
company
that operates in urban mobility, food delivery and logistics services as a CX
responsible for:
- Operations Analyst: Focused on problem-solving and providing guidance
for
drivers-partners,
created and developed internal projects to enhance communication between
Uber's office and the
drivers;
- UX Research: Interviewing and collecting feedbacks from Uber's
drivers-partners
to enhance customer experience and integration;
(Jun-July 2016) - Company: O.B.S: (Olympic
Broadcasting Services) |
Role: Content Producer.
Job description: O.B.S produce, distribute radio and
television coverage live from each Olympic Games in all locations at a global level
as a Content Producer responsible for:
- Worked as a video content producer to share news about the Olympic
Games in
Rio de Janeiro.
(Jan-2012/Jan-2014) - Company: Jokerman
Non
Traditional Media |
Role: Senior Social Media & Digital Marketing
Analyst.
Job description: Jokerman Belém - Pioneer in Digital
Marketing in the North of Brazil as a enior Social Media & Digital Marketing
Analyst
responsible for:
- Creation of persona for it to speak with the client's brand in the
media,
brand tone of voice, insights cards to stimulate creativity and know the
PainPoints of the brand, always working with empathy;
- Planned and disseminated strategies on-line & off-line, developed
marketing
plan, organising events;
- Managing social media squad, elaborated physical and digital materials
to
publicise the brand, products and services, market research, created
presentations and materials;
- As Social Media developed and created content, designing posts to our
customers social media, generate engagement with future customers of
social
networks, facebook, instagram and twitter;
(May 2024/Present) - Company: Worten | Role: UX Data Analyst.
Job description: Worten is the largest electronics and home appliances retail chain in Portugal. As a UX Data Analyst in the Tech Team, I am responsible for:
- Design, plan, and execute qualitative and quantitative user research studies;
- Utilize various research methods including user interviews, surveys, usability testing, and A/B testing;
- Implement and manage tracking and data collection using Microsoft Clarity and Google Analytics;
- Analyze user behavior data to identify patterns, trends, and areas for improvement;
- Create detailed reports and present findings to stakeholders;
- Work closely with product managers, designers, developers, and other stakeholders to integrate user research findings into the product development process;
- Participate in brainstorming sessions and design reviews to provide user-centered insights;
- Identify usability issues and recommend solutions to enhance the user experience;
- Monitor user engagement and feedback post-implementation to ensure continuous improvement;
- Document research processes, methodologies, and findings;
- Maintain a repository of user research insights for reference and future projects;
(Aug-2023/Jan-24) - Company: O-Pit Blast | Role: UX|UI Designer. Check it here!
Job description: O-PitBlast software is focused on Mining and Blasting industry, as a UX|UI responsible for:
- Research and interview;
- Design Thinking process;
- User journey map & requirements analysis;
- Created wireframes, low and high level prototypes for desktop;
- Consistently follow a predefined style and also be able to take products to further steps according to trends;
- Developed and maintain a design system;
- Contact and make presentations to developers, project owners and managers, stakeholders and clients;
- Own product knowledge across all the development stages (research, users, concept and wireframing, prototyping, componentization, development and post launch).
(Feb-2022/Jul-23) - Company: Solutions By Oryon | Role: UX|UI Designer & Developer. Check it here!
Job description: Oryon is a software house that builds composable business solutions in Saas, as a UX|UI responsible for:
- Design Thinking process;
- User journey map;
- Created wireframes, low and high level prototypes for desktop;
- Working with BootStrap5, HTML, CSS & React.Js;
- Developed and maintain a design system;
(Sept-2018/2020) - Company: Nubank | Role: Social Media Analyst.
Job description: Nubank One of the largest digital financial services platforms in the world as a Social Media Analyst responsible for:
- Interacted with brandlovers and regular customers to solve any question;
- Created editorial lines for social media with my team;
- Design Thinking process of our team projects;
- Adapted the brand tone of voice for a better communication;
- Applied cross-training(internal and external, squad level) with the goal of improve efficiency and implement a new process focused on squad and brand;
- Responsible for OnBoarding of new-coworkers and updated any news information to keep the team lined up;
(April-2018/Aug-2018) - Company: Neon Pagamentos | Role: Business Analyst. Check it here!
Job description: Neon is a Payment Institution authorized by the Central Bank of Brazil, which operates in the modalities of issuing electronic money and issuing post-paid instruments as a Business Analyst responsible for:
- Design Thinking process of our team projects;
- Developed internal training materials for the customer experience management team;
- Clarified any doubts about account, balances, extracts, fees, solving problems related to the brand and products;
- Always focused about how the final customer will be impacted;
(Feb-2018/March-2018) - Company: Rappi - A delivery service for any goods.| Role: Freelance UI Designer.
(Jun-2017/Jan-2018) - Company: Uber | Role: CX Specialist.
Job description: Uber is a multinational technology company that operates in urban mobility, food delivery and logistics services as a CX responsible for:
- Operations Analyst: Focused on problem-solving and providing guidance for drivers-partners, created and developed internal projects to enhance communication between Uber's office and the drivers;
- UX Research: Interviewing and collecting feedbacks from Uber's drivers-partners to enhance customer experience and integration;
(Jun-July 2016) - Company: O.B.S: (Olympic Broadcasting Services) | Role: Content Producer.
Job description: O.B.S produce, distribute radio and television coverage live from each Olympic Games in all locations at a global level as a Content Producer responsible for:
- Worked as a video content producer to share news about the Olympic Games in Rio de Janeiro.
(Jan-2012/Jan-2014) - Company: Jokerman Non Traditional Media | Role: Senior Social Media & Digital Marketing Analyst.
Job description: Jokerman Belém - Pioneer in Digital Marketing in the North of Brazil as a enior Social Media & Digital Marketing Analyst responsible for:
- Creation of persona for it to speak with the client's brand in the media, brand tone of voice, insights cards to stimulate creativity and know the PainPoints of the brand, always working with empathy;
- Planned and disseminated strategies on-line & off-line, developed marketing plan, organising events;
- Managing social media squad, elaborated physical and digital materials to publicise the brand, products and services, market research, created presentations and materials;
- As Social Media developed and created content, designing posts to our customers social media, generate engagement with future customers of social networks, facebook, instagram and twitter;