💼 The Company
Oryon is a technological solution that provides CRM products with a composite architecture that builds different parts in a consistent and comprehensible way, adapted to user's needs. These solutions can range from simple applications or devices to complex systems that integrate multiple technologies.
💻 Business & Design Process
Scenario
The design lacked intuitive interaction cues, causing confusion and increasing cognitive effort for users. This resulted in uncertainty around its purpose and correct usage, negatively impacting the overall user experience.
Objective
To improve the usability of the CRM so that it is well designed, easy to use and understand. In addition to simplifying the user interface, making it intuitive for end users, thus increasing the efficiency and adoption of the system when it is commercialized.
Methodology
At the beginning of the day, we reviewed the progress and plan the next development steps, thus ensuring a fast and iterative development cycle, focused on delivery and maintaining the flexibility and efficiency of the agile methodology.
🛠️ Resources
Tools
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Miro
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Figma
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Figjam
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CMS
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BootStrap5
Team
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1 UX|UI Designer
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1 FullStack Dev focused in UI Designer
My Role
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UX|UI Designer
Time
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Overall: 1 week
🔍 Discovery
Stakeholders: We hold meetings with key stakeholders to understand the company's needs, business objectives and the challenges faced in managing customer relationships.
Market competitors: We carry out a detailed analysis of competitors and industry best practices in CRM systems.
Data Analysis: We analyze the data, pain points and project goals collected in meetings with stakeholders and observations to identify patterns, gaps and opportunities for improvement.
🎯 Define
Brainstorming Sessions: We hold meetings with key stakeholders to understand the company's needs, business objectives and the challenges faced in managing customer relationships.
User Journey Mapping: We map user journeys, identifying pain points and opportunities for improvement throughout the customer's life cycle with the product.
Information Architecture:The user organizes the topics into categories that make sense to them, and also has the option of naming each group, with the aim of helping to develop more user-friendly and understandable solutions.
✅ Develop & Delivery
Information Architecture - Card Sorting Close: Helps to understand how users group content items according to predefined categories.
Quick Prototyping: We used rapid prototyping techniques to turn ideas into tangible prototypes that could be easily implemented by the development team.
Development of High-Fidelity Prototypes: Based on feedback, we developed high-fidelity prototypes in Figma and tested the feasibility of the designs with HTML, CSS and Bootstrap5, to try to optimize the development team's time. This process reflected the final design of the CRM system.
Feedback Integration: We incorporated user feedback into the final prototypes, ensuring that the product met the users' needs and expectations.
