Giulídia Dias

(May 2024/ Feb 2026) - Company: Worten (via Consulting Wrightia) | Role: UX Research / Data Analyst.

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Worten is the largest electronics and home appliances retail chain in Portugal. As a UX Researcher and Data Analyst in the Tech Team, I am responsible for:

• Structured the entire UX research process;
• Refining AI systems by identifying user needs, validating outputs, reducing bias, and improving overall usability and trust.
• Design, plan, and execute qualitative and quantitative user research studies;
• Utilize various research methods including user interviews, surveys, usability testing, and A/B testing;
• Implement and manage tracking and data collection using Microsoft Clarity and Google Analytics;
• Analyze user behavior data to identify patterns, trends, and areas for improvement;
• Create detailed reports and present findings to stakeholders;
• Work closely with product managers, designers, developers, and other stakeholders to integrate user research findings into the product development process;
• Participate in brainstorming sessions and design reviews to provide user-centered insights;
• Monitor user engagement and feedback post-implementation to ensure continuous improvement;
• Identify usability issues and recommend solutions to enhance the user experience;
• Document research processes, methodologies, and findings;
• Maintain a repository of user research insights for reference and future projects;

(Aug-2023/Jan-24) - Company: O-Pit Blast | Role: UX|UI Designer. Check it here!

O-PitBlast software is focused on Mining and Blasting industry, as a UX|UI responsible for:

• Research and interview;
• Design Thinking process;
• User journey map & requirements analysis;
• Created wireframes, low and high level prototypes for desktop;
• Consistently follow a predefined style and also be able to take products to further steps according to trends;
• Developed and maintain a design system;
• Contact and make presentations to developers, project owners and managers, stakeholders and clients;
• Own product knowledge across all the development stages (research, users, concept and wireframing, prototyping, componentization, development and post launch).

(Feb-2022/Jul-23) - Company: Solutions By Oryon | Role: UX|UI Designer & Developer.

Oryon is a software house that builds composable business solutions in Saas, as a UX|UI responsible for:

• Design Thinking process;
• User journey map;
• Created wireframes, low and high level prototypes for desktop;
• Working with BootStrap5, HTML, CSS & React.Js;
• Developed and maintain a design system;

(Sept-2018/2020) - Company: Nubank | Role: Social Media Analyst.

Oryon is a software house that builds composable business solutions in Saas, as a UX|UI responsible for:

• Design Thinking process;
• User journey map;
• Created wireframes, low and high level prototypes for desktop;
• Working with BootStrap5, HTML, CSS & React.Js;
• Developed and maintain a design system;

(April-2018/Aug-2018) - Company: Neon Pagamentos | Role: Business Analyst. Check it here!

Neon is a Payment Institution authorized by the Central Bank of Brazil, which operates in the modalities of issuing electronic money and issuing post-paid instruments as a Business Analyst responsible for:

• Design Thinking process of our team projects;
• Developed internal training materials for the customer experience management team;
• Clarified any doubts about account, balances, extracts, fees, solving problems related to the brand and products;
• Always focused about how the final customer will be impacted;

(Feb-2018/March-2018) - Company: Rappi - A delivery service for any goods.| Role: Freelance UI Designer.

(Jun-2017/Jan-2018) - Company: Uber | Role: CX Specialist.

Uber is a multinational technology company that operates in urban mobility, food delivery and logistics services as a CX responsible for:

• Operations Analyst: Focused on problem-solving and providing guidance for drivers-partners, created and developed internal projects to enhance communication between Uber's office and the drivers;
• UX Research: Interviewing and collecting feedbacks from Uber's drivers-partners to enhance customer experience and integration;

(Jun-July 2016) - Company: O.B.S: (Olympic Broadcasting Services) | Role: Content Producer.

O.B.S produce, distribute radio and television coverage live from each Olympic Games in all locations at a global level as a Content Producer responsible for:

• Worked as a video content producer to share news about the Olympic Games in Rio de Janeiro.

(Jan-2012/Jan-2014) - Company: Jokerman Non Traditional Media | Role: Senior Social Media & Digital Marketing Analyst.

Jokerman Belém - Pioneer in Digital Marketing in the North of Brazil as a enior Social Media & Digital Marketing Analyst responsible for:

• Creation of persona for it to speak with the client's brand in the media, brand tone of voice, insights cards to stimulate creativity and know the PainPoints of the brand, always working with empathy;
• Planned and disseminated strategies on-line & off-line, developed marketing plan, organising events;
• Managing social media squad, elaborated physical and digital materials to publicise the brand, products and services, market research, created presentations and materials;
• As Social Media developed and created content, designing posts to our customers social media, generate engagement with future customers of social networks, facebook, instagram and twitter;